Cable / Telecom News

Former Bell Media president Kevin Crull named chief marketing officer at Sprint

OVERLAND PARK, Kansas - Kevin Crull wasn’t out of work for long. The former Bell Media president was named chief marketing officer for Sprint, the third largest U.S. wireless operator (with about 56 million customers), it was announced today.In his new role, Crull will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Crull will report to President and CEO Marcelo Claure, says the company’s press release.Crull was fired from Bell Media in April after the company found he improperly influenced CTV News coverage of the CRTC's Talk TV announcement....