Forget video - radio is killing the radio stars

By John Bugailiskis

TORONTO – Radio is killing the radio star and needs a rebuilt system focused on creating local content if it’s ever to bring audiences back from listening to music on the Internet. That was the consensus from an industry panel (pictured) on the state of radio held last week at the Ontario Association of Broadcasters 2018 Conference at the Toronto Airport Marriott.“Music has become commoditized,” argued Geoff Poulton, president of Vista Radio, which owns 41 smaller market radio stations in B.C, Alberta, Ontario and the Northwest Territories.“You used to compete on music in the good old days. We have lost...