Forget the watercooler, Canadians are "social viewers"

TORONTO – Canadians who have taken to social media to actively talk about TV they’re watching – as they’re watching it – have become a widespread phenomenon. Described as "social TV viewers," they represented 27% of online Canadians in the second quarter of 2012, according to Solution Research Group’s Digital Life Canada tracking study. Social TV has become the industry term describing real-time social interaction that occurs between viewers on Twitter and Facebook, plus conversations on new mobile apps, as they watch TV. The interaction can include posts that allow people to watch TV as well as connect with viewers...