TORONTO – Food Network Canada is serving up its first short form content series on Twitter that will debut with two live episodes.
Produced by Corus’ in-house social content studio so.da, the first installment of #OneDirtyDish will stream on Thursday, November 15 and Thursday, November 29 at 9:30 PM ET.
Hosted on @FoodNetworkCA’s Twitter page, Chef Stefano Faita creates deliciously easy weeknight meals all in one pot. Audiences can influence elements of the recipe by voting via Twitter polls, and the final recipes will be available after each stream at foodnetwork.ca
Throughout the two live-streamed episodes, Knorr Bouillon Products will be integrated in to the recipes as well as featured in Knorr branded pre-roll, promoted tags and extended video content that will be posted on @FoodNetworkCA’s Twitter page.
“We are thrilled to debut our first, delectable short-form series for Twitter,” said Dervla Kelly, Corus’ SVP of marketing and social digital agency, in the news release. “The power of Corus’ premium brands and content has created incredibly engaged audiences on social and we know that Food Network Canada’s audiences have an appetite to learn and be creative. #OneDirtyDish delivers on just that and we’re excited to see how these delicious and easy meals will be curated by viewers’ tastes.”
“The debut of #OneDirtyDish is proof that Canadian brands are developing a taste for original video content on Twitter,” added Michael Palombo, head of entertainment for Twitter Canada. “By pairing engaging cooking content with seamless brand integrations and real-time Twitter conversation, #OneDirtyDish has found the recipe for a great viewing experience for Canadian foodies.”
Photo of Chef Stefano Faita courtesy of Food Network Canada
