TORONTO- Asian Television Network International (ATN) believes it has the recipe for success with the launch of its Food Food channel that offers a taste of the culinary culture of the Indian sub-continent. The 24-hour service is being carried nationally across Canada on Rogers Cable as a free preview and will be distributed through many other systems across Canada in the very near future says ATN.
"Canadian's of South Asian origin consume on an average of over four million meals per day or 120 million meals per month and needless to say, we are excited about launching North America's first International Food Network," said Shan Chandrasekar President, Chairman and CEO of ATN.
The channel says it offers an ultimate lifestyle destination for South Asian foodies in Canada who want to make some quick, easy, balanced meals as well learn about interesting world cuisines. With food being the central element, the shows will offer a variety of cooking and cooking instruction as well as different themes and recipes that connect with food enthusiasts.
ATN, Canada's largest South Asian broadcaster, has secured an exclusive programming alliance and licensing agreement with Tumeric Vision Pvt. Ltd (TVPL) and has acquired the exclusive broadcasting rights to the programming content of the Food Food Channel. The content includes programming that is produced in Canada by ATN that showcases the culinary art of the local talent.
Food Food channel which was launched across India by Turmeric Vision is owned by celebrity Chef Sanjeev Kapoor under a joint venture with Malaysia's leading cross-media group Astro All Asia Networks (Astro). Bollywood superstar Madhuri Dixit, is the brand ambassador for Lifestyle Aspects and Sanjeev Kapoor is the brand ambassador for Food Aspects of the channel.
Food is an integral and important part of South Asian life style and culture and most celebrations in South Asia are centered around food says ATN. The channel features shows such as 'Sanjeev Kapoor's Kitchen,’ ' Firangi Tadka,' ' Sirf 30 Minute,' and 'Ready Steady Cook,' to name a few. Prominent personalities from the entertainment and food industry such as Chef Chinu, Chef Harpal, Chef Rakesh Sethi, and others will also be featured on the channel.
