Quebecor’s all-digital mobile brand Fizz on Wednesday unveiled a new brand identity and tagline — “Fizz, a no-brainer”.
The new brand look “is more mature and self-assured, yet just as distinctive, colourful and energetic as ever,” Fizz said in a press release, adding the new tagline “makes clear that the brand continues to put the consumer at the heart of its approach by delivering maximum value.”
“Fizz’s distinctive, refreshing signature and our promise to give members as many benefits as possible, with no compromise or nasty surprises, remain unchanged,” Martin Gendron, general manager of Fizz, said in the press release. “At the same time, the brand is evolving and streamlining itself to better match the codes of digital and today’s expectations. Beyond the visual refresh, the exercise also aims to improve digital performance, user experience efficiency and brand consistency across every platform.”
Fizz collaborated with the creative team at Qolab, Quebecor’s integrated marketing agency, to create the new brand identity. To introduce the new look to consumers, a major marketing campaign led by the agency Elmire will roll out across Canada, Fizz said.
“We’re proud to have guided Fizz through the evolution of its brand identity,” Antoine Bécotte, creative director at Qolab, said in a statement. “This visual repositioning reflects the maturity the brand has gained over the past few years, while preserving the energy, boldness and closeness that have set it apart from the start.”
Launched in Quebec in 2018 by Quebecor subsidiary Videotron, Fizz has since expanded into Ontario, Manitoba, Alberta and British Columbia. In addition to wireless services, Fizz now offers internet and TV plans in select Canadian markets.
Fizz’s wireless service plans include automatic rollover of unused data, the option to gift data to another member, referral and loyalty programs, and an all-digital experience.
Image courtesy of Fizz
