Fizz Internet the "right weapon" to beat back resellers, says Vidéotron

TORONTO – Still-new Vidéotron CEO Jean-Francois Pruneau is happy with the way the Fizz brand has taken off in Quebec, amassing 10,000 mobile subscribers in the first two months after its launch late last year.The brand, where customers bring their own device and sign-up is online only, is targeted at younger, single Quebecers – primarily in Montreal for now. It’s base also skews more Anglophone than the main Vidéotron wireless brand, he told a group of investors at Tuesday’s Scotiabank Telecom,. Media and Technology conference.Next up for Vidéotron is Fizz Internet, launched this month targeting lower income urban Canadians but...