Fizz campaign finally reveals what the Internet tastes like

MONTREAL — With a playful nod to its name, Videotron discount wireless brand Fizz Mobile’s latest campaign not only asks its members to imagine how the Internet tastes but has provided the answer with an actual drink created based on their input. “It all started with a question: What does the Internet taste like?” a press release explains about the creation of “the world’s first ever Internet-flavoured beverage.” “Fizz asked this question to its community first, then enlisted influencers and experts to share their opinion online,” the release says. The campaign, created by Quebecor’s collaborative marketing agency Qolab, also used...