TORONTO — Streaming services captured five of the top 10 spots in the latest Must Keep TV report from Solutions Research Group (SRG), with Netflix once again topping SRG’s annual list of leading TV brands in the United States.
Released today, SRG’s research is based on 1,400 interviews conducted in May 2021 with consumers aged 12 and older across the U.S.
Top streamers following Netflix include Amazon Prime Video (#4), Hulu (#6), Disney Plus (#8) and HBO Max (#9). Traditional TV brands that rounded out the top 10 include ABC (#2), CBS (#3), NBC (#5), Fox (#7) and ESPN (#10).
Compared to last year’s rankings, Amazon Prime Video, Hulu and Disney Plus all moved up the list. HBO Max had not yet launched when SRG did its Must Keep TV study in 2020, and SRG notes in its press release the new HBO Max streaming option “cannibalized its linear brand HBO which dropped to #25 (in 2021) from #12 (in 2020).”
Other new streamers Peacock and Apple TV+ debuted in the 2021 Must Keep TV rankings at #29 and #33, respectively, while Paramount+ entered at #37.
The big four networks in the U.S. are still considered “must keep” TV for the majority of consumers surveyed for the report, says SRG.
“In 2021, on a total 12+ population basis, 62% of those interviewed included at least one of the big four networks (one or more of ABC, CBS, NBC, FOX) on their ‘must keep’ channel list. While that is still two-thirds majority, it represents a 15-point drop from 77% who included at least one of these four on their lists in 2011, 10 years ago,” says SRG’s press release.
The top four streamers on the list — Netflix, Amazon Prime Video, Hulu and Disney Plus — are “must keep” TV for 65% of those interviewed in 2021, according to SRG.
For more information, including how the TV brands rank among various demographics in the U.S., please click here.
