TORONTO — Firstlight Media, a provider of cloud-based OTT infrastructure to streaming service operators, announced today its cloud-native Gen5 platform is now available on the Google Cloud Marketplace, which the company says will help to streamline OTT deployment for their joint customers.
Leveraging the global reach of Google Cloud Marketplace, Firstlight Media can offer many key benefits to customers, the company says in a press release.
These include “faster access to Google Cloud development tools and storage”, as well as “rapid deployment of the Firstlight Media OTT platform enabling customers to quickly launch new video services.”
In addition, “friction-free procurement and consolidated IT spend” provide simpler accounting, the release says.
“Firstlight Media’s availability on the Google Cloud Marketplace will allow Tier 1 OTT providers to stay ahead of rapid changes in technology and consumer demand by enabling flexible, agile services that can be deployed rapidly and scale for additional capacity as needed,” reads the press release.
“Firstlight Media’s platform harnesses rich data analytics, personalization and recommendations to create dynamic, engaging services — all while reducing total cost of ownership (TCO) by as much as 40%,” the release says.
“Delivering the fastest possible time to market and the greatest flexibility to the OTT industry is a fundamental business and technology need for OTT providers worldwide,” said Eric Goldstein, head of business development for Firstlight Media, in the release.
“With availability on the Google Cloud Marketplace, we’re able to streamline processes for our customers so they can more readily reap the benefits of our agile, scalable, extensible and highly performant platform.”
“We’re pleased to have Firstlight Media join the Google Cloud Marketplace to offer Google Cloud customers solutions that enable OTT providers to quickly identify and respond to new market opportunities,” said Amy Bray, global head of Google Cloud Marketplace.
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