TORONTO — Firstlight Media, a Toronto-based provider of cloud-based OTT infrastructure to streaming service operators, today announced it has hired veteran digital media executive Anthony Busse (above) as its new head of sales for the Americas.
“Busse will spearhead direct-to-consumer success for Tier 1 content providers and distributors using platforms built on cloud-native Gen5 architecture and will work with Firstlight Media’s global sales team to address an industry-wide need for scalable, extensible, agile and highly performant solutions,” reads a press release announcing his hiring.
Busse joins Firstlight Media after an 11-year career with Verizon, first working at Verizon Wireless and then later at Verizon Media Platform. Most recently, Busse was director of sales, media and entertainment strategic accounts for North America at Verizon Media Platform.
“Anthony Busse has a reputation for building successful teams that listen to customers and work closely with them to address pain points and create new business opportunities,” says Paul Pastor, chief business officer and co-founder of Firstlight Media, in the release.
“As consumer demand for new services increases, Anthony’s expertise and his ability to identify solutions that work will maximize the value that our cloud-native platform brings to our customers,” says Pastor.
“What I’ve come away with from every meeting with Firstlight Media is the overarching desire to change how people are watching and consuming video,” says Busse.
“The team at Firstlight Media understands the importance of looking at that evolution from the customer’s point of view, instead of creating a solution and getting the customer to buy into it. I’m all-in with that approach,” he adds.
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