TORONTO — Toronto’s Firstlight Media, a provider of cloud-based OTT infrastructure to streaming service operators, today announced it is adding three executives to its sales and business development team.
Bal O’Neil (above, centre) has joined the company as vice-president of solutions engineering, Eric Goldstein (left) will serve as Firstlight Media’s head of business development, and John Ferrandino (right) is the company’s new head of sales. All three will be responsible for delivering partner and client solutions for video service providers.
O’Neil most recently served as vice-president of solutions delivery for Evergent Canada. Previously, she spent more than a dozen years with QuickPlay, the predecessor of Firstlight Media, and AT&T, for which she helped to define global solutions for Fox, Singapore’s Hooq, and Telus.
Goldstein has experience identifying and growing business opportunities within organizations. During almost a dozen years with Disney/ABC, he spearheaded distribution, business development and strategic partnerships for ABC Digital Media Group, Disney ESPN Media Networks and Radio Disney Networks, for which he was vice-president of distribution and digital products.
Ferrandino’s previous experience includes building and leading world-class sales organizations. He was responsible for managing sales or market development activities with Limelight Networks, Conviva and most recently Amagi, for which he served as senior vice-president of sales, Americas.
“The increased competition for a growing pool of viewers has raised the stakes exponentially for every single OTT provider,” said Paul Pastor, chief business officer and co-founder of Firstlight Media, in a press release. “Having Bal, Eric, and John on our team gives the industry access to a broad spectrum of expertise that can help them build business, audiences and ROI.”
