TORONTO and LONDON, U.K. — Toronto’s Firstlight Media, a provider of cloud-based OTT infrastructure to streaming service operators, and U.K.-based ThinkAnalytics announced Tuesday they are partnering to enable OTT and pay-TV providers to deploy new cloud-native personalization capabilities that can drive long-term subscriber value.
The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human editorial and AI-powered recommendations, says Firstlight Media’s news release.
Firstlight’s CMS offers real-time metadata management, pre-integration of third-party enrichment providers, storefront previsualization tools with real-time and scheduled publishing, and editable electronic program guides, says the release. Integration with ThinkAnalytics’ Content Discovery Platform increases the ability of Firstlight’s CMS to deliver enhanced personalized recommendations and content discovery based on a wide range of defined or customized use cases to boost viewer engagement, says the release.
