Firstlight Media and ThinkAnalytics partner for personalized OTT content discovery

TORONTO and LONDON, U.K. — Toronto’s Firstlight Media, a provider of cloud-based OTT infrastructure to streaming service operators, and U.K.-based ThinkAnalytics announced Tuesday they are partnering to enable OTT and pay-TV providers to deploy new cloud-native personalization capabilities that can drive long-term subscriber value. The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human editorial and AI-powered recommendations, says Firstlight Media’s news release. Firstlight’s CMS offers real-time metadata management, pre-integration of third-party enrichment providers, storefront previsualization...