TORONTO and WATERLOO — Firstlight Media and Waterloo-based video quality solutions innovator SSIMWAVE today announced they are collaborating to provide AI-powered solutions which enable multipoint monitoring, management and optimization of OTT video quality.
The collaboration will enable OTT and pay-TV providers to seamlessly implement SSIMWAVE’s SSIMPLUS system in conjunction with Firstlight Media’s modular, cloud-based streaming platform which is built on Gen 5 architecture and delivers step-changes in performance, flexibility and scale, according to Firstlight’s press release. The partnership supports optimization of encoding for video-on-demand content, as well as live video monitoring from source to device.
The SSIMPLUS system enables video providers to fix processing and delivery issues, to validate and manage HDR quality, and to balance viewer experience and cost to support expense reduction and subscriber satisfaction goals, says the release.
“Research has shown that quality of video experiences or delivery costs are the primary concerns for more than 50% of video providers, and that almost one-fourth of providers are unsure of how to measure QoE,” said Dr. Abdul Rehman, CEO, CTO and co-founder of SSIMWAVE, in the release. “Firstlight Media’s platform expertise and ambitious growth strategies will help us broaden adoption of SSIMWAVE solutions that can help providers optimize both bitrates and viewer experiences.”
“There are proven links between Quality of Experience and viewer loyalty,” said Andre Christensen, CEO and co-founder of Firstlight Media. “SSIMWAVE’s advances on its Emmy-winning algorithm can uniquely provide value to our customers by helping them cost-effectively deliver the quality levels that build long-term subscriber value.”
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