First universal mobile wallet application using Soundpays arrives in Canada

TORONTO - Apple Pay and Google Pay have some Canadian competition with the launch of the world’s first universal mobile wallet application using Soundpays.The Toronto-based fintech technology start-up said that the exclusive technology allows secure consumer transactions to be made using inaudible sound waves, and is not limited to near-field communication technology. Soundpays integrates into content; be it broadcast, video or digital advertisement, enabling instantaneous purchasing with no “friction” for the user and no additional cost for marketers, reads the company’s news release. This allows brands to engage the viewer in an unobtrusive manner. In addition, and unlike Apple Pay and Google Pay,...