TORONTO – In yet another collaboration of competing media entities, CanWest, CBC, Astral and Corus have agreed to partner on this year’s Genie Awards.
The 30th annual Genie Awards will be broadcast live on CanWest-owned Independent Film Channel and via live webcast on CBC.ca on April 12 at 9:00pm EDT. Additionally, the show will be re-broadcast on Astral Media’s The Movie Network and Corus Entertainment’s Movie Central at a later date.
"This year’s Genie Awards broadcast will be an unprecedented collaboration among some of Canada’s major broadcasters – a truly amazing way to celebrate the Award’s 30th anniversary," said Sara Morton, CEO of the Academy of Canadian Cinema & Television, in a statement. "Presenting the Genie Awards in partnership with multiple networks, on television and on-line, will enable us to celebrate with a remarkably broad and diverse audience of movie fans here in Canada and around the world. We are as committed as ever to building audiences for Canadian films and we are thrilled that Canwest, CBC, Astral, and Corus are joining us in this effort."
In addition, CBC and its diginet Bold will air a one-hour tribute to three decades of celebrating Canadian filmmaking this Fall.
