Radio / Television News

First group of CFC’s ideaBOOST cohorts unveil their products


TORONTO – Seven digital entertainment companies, so-called graduates of the Canadian Film Centre Media Lab’s inaugural ideaBOOST accelerator program, will get to pitch their properties to a crowd of industry buyers today with hopes for a commercial launch.   Having massaged, fine-tuned, perfected and, in at least one case, overhauled the go-to-market strategy for their digital entertainment content products, each of the seven digital entertainment companies will be pitching their properties to a crowd of industry buyers, partners and investors – including key players from ideaBOOST’s three founders, Corus Entertainment, Google and Shaw Media – at Toronto’s Steam Whistle Brewing...