Filmmaker Shaftesbury branches out to health care with VR unit

LOS ANGELES and TORONTO – SONIFI Health is this week announced a new partnership with Toronto film and TV producer Shaftesbury, through its VR division, to bring specialized therapeutic virtual reality and augmented reality products to the healthcare industry.Working with university and hospital research partners, Shaftesbury VR is developing its content through extensive testing in specialized medical context to meet clinical goals, said the company release.The proprietary Positive Distraction Entertainment System (PDES) “is a suite of experiences and games that promote better patient outcomes by reducing stress and pain without medication. This unique game engine dynamically adapts the experience to...