TORONTO – Fight Network this week announced a new partnership with Everlast Worldwide which will be the exclusive presenting sponsor of its new show Protect Yourself at All Times.
The weekly series is set to debut later in the year and will air on Fight Network in the U.S. and Canada, across Europe, Africa and the Middle East. The network is available on many of the top Canadian and U.S. video providers, as well as Apple TV, Roku, Amazon Fire and Fubo TV.
Fight Network is developing the new Protect Yourself at All Times (PYaAT) series in conjunction with consultant Adrian Clark, author, athlete representative, and entrepreneur who originally launched the initiative as a book, podcast, and video blog in 2016. Hosted by Clark, the 30-minute series will serve as a tool to educate and inform fighters and their families on the nature of business in boxing, paired with invaluable insight from a variety of special guests and industry insiders.
The relationship between Fight Network and Everlast also includes teaming up with Fight Network’s web and social platforms to sell Everlast products, which are hitting all-time high sales records as people re-engage with the value of boxing skills in their fitness programs, and the two companies will also collaborate on further content development, says the press release.
