TORONTO – Rogers Communications’ Fido announced a new partnership on Thursday with Pflag Canada – a national charitable organization founded by parents to help themselves and their family members understand and accept their LGBTQ2S children.
In order to help keep vulnerable people safe and connected during the public health crisis, tablets with free wireless data will be distributed to enable virtual peer-to-peer support meetings. “As these uncertain times create heightened stress and anxiety for so many, the support provided through Pflag is needed now more than ever,” says the Fido press release.
With in-person support meetings paused during the Covid-19 pandemic, it’s been difficult for Pflag to provide its usual support services to members and families of the LGBTQ2S community. So, Fido is providing the organization with a donation of tablets, with six months of free data plans, to distribute amongst regional chapters throughout Canada. This is part of the company’s #FidoWithCare commitment to help its customers and communities during the crisis.
“Physical distancing doesn’t mean that help is out of reach,” said Nancy Audette, vice-president and general manager, Fido Wireless, in the press release. “This is one way we can continue our commitment to keeping communities connected to the important services they need, while helping create a more inclusive and more tolerant environment for all of us.”
In addition to the donation of tablets and data plans, to help the organization raise awareness and expand its support and chapters across Canada, Fido will make a financial contribution to Pflag Canada with the help of Fido customers. For every click on the “You Click Fido Donates” button on the Fido.ca homepage, Fido newsletters or through Fido XTRA, Fido will donate $1, until it hits $150,000, to support Pflag Canada chapters from coast-to-coast-to-coast.
Canadians who would like to make a contribution of any size to Pflag Canada can visit fido.ca/withcare.
