TORONTO - Wireless carrier Fido has re-launched its branding, services and plans, the company announced today. The canine imagery is still there, thanks to a cartoon doghouse, but the new taglines ‘giving low prices a good home’ and ‘les bons prix font les bons amis’ reflect “Fido’s commitment to deliver discount prices while providing the most caring customer service in Canada”, says the release. “For 12 years, Fido’s been passionate about changing to meet Canadians’ wireless needs,” said Sylvain Roy, senior vice-president and general manager, for the Rogers Wireless brand. “Especially in these challenging economic times, Canadians want the best...
