Fido launches Off-Mute campaign to boost Canadian BIPOC and LGBTQ2S+ musicians, singers

TORONTO – Wireless brand Fido announced today the launch of its new campaign, Off-Mute, aimed at supporting and amplifying the voices of Canadian BIPOC and LGBTQ2S+ musicians – while driving conversations in support of the communities. “Off-Mute offers an intimate look at several musicians who are carving their own paths and shaping Canadian culture with raw performances and stories in their own words,” says the company press release. The campaign is centred around a web series featuring intimate artist-to-artist interviews and packed with powerful performances from boundary-pushing Canadian musicians, including 2021 Grammy nominee Lido Pimienta, Witch Prophet, Elisapie, Shay Lia,...