TORONTO – Rob Farina, hired in May as vice-president of content and programming at Rogers Radio, has been let go by the company, Cartt.ca has learned.
While the company had no official statement beyond confirming his departure, sources with direct knowledge of the situation said Farina was embroiled in a behind the scenes conflict with a major record company which soured to the point that Rogers Radio SVP Julie Adam dismissed him.
Billboard has a more fullsome story here.
Farina is a former Astral and CHUM radio executive who was overseeing the programming and content on all Rogers radio brands. Prior to his Rogers stint, he was co-founder and COO of Los Angeles-based music consultancy Black Box.
He also served as EVP content & platforms at Astral Media, oversaw the operations of Orbyt Media, Canada’s largest syndicator of radio programming, services and digital content, and had been VP of programming for CHUM Radio.
– Greg O’Brien
