Radio / Television News

Fans can get the beach everywhere they look


TORONTO – MTV's Laguna Beach can be seen everywhere this fall as it launches on a total of six platforms, specialty, broadband, VOD, mobile, conventional TV, and live. "Our audience is constantly demanding more. More content. More places. More access - and when it comes to Laguna Beach, more drama," said Brad Schwartz, senior vice-president and general manager, MTV. "Canadians are grabbing the entertainment they want on whatever device they want and MTV will be there to deliver that all-important Laguna-fix. The new media model is to be 'everywhere at once' and Laguna Beach is the ultimate example of that...