Family series Zoey 101 to feature La Senza Girl fashion line

TORONTO – La Senza Girl stores will exclusively feature a new clothing line based on the fashionable Family Channel tween series Zoey 101, starring Jamie Lynn Spears (Britney's sister) as "Zoey". The clothing line will be in stores for the back to school season this year. "It's an exciting collaboration," says Karine Wascher, executive vice-president of marketing for La Senza. "Both Zoey and La Senza Girl share the same vision and truly celebrate the young fashionista." Zoey 101 airs Fridays at 6 p.m. on Family.