TORONTO – Astral’s Family Channel unveiled a new look on Tuesday, neatly timed to coincide with the launch of the high definition version of the channel.
"As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf but bursts with life and energy," said Heather Senst, VP of creative services, in the announcement. "Through our new look our viewers are instinctively reminded of the fun, surprising and relatable nature of their favourite Family shows."
New on air station IDs include animation featuring the channel’s logo “as the instigator of all on-screen action”. A new Family.ca site will be unveiled in late February.
Family Channel HD is available free to Bell TV and Rogers customers who already subscribe to the SD service. It is set to launch on Bell Fibe TV and MTS in the coming weeks.
