Fall marketing campaign brands Global National newscast

TORONTO – Global TV’s fall marketing campaign is branding its flagship Global National newscast as “News Understood.” Through TV, print, and radio creative appearing throughout the broadcast year, the network is positioning itself as making news “more understandable by breaking down complex issues, and delivering clear, relevant information,” it says in a release. A series of 30-second spots, shot at Massey Theatre in Vancouver, features Global National senior correspondents Francis Silvaggio, Jennifer Tryon, and Mike Edgell delivering quotations from everyone from Leonardo da Vinci and Gandhi to Ringo Starr. Anchor Kevin Newman summarizes each vignette, drawing together the team and...