TORONTO – Fairchild Television, Talentvision and the Canadian Red Cross are joining forces with local Chinese communities in a cross-Canada earthquake relief effort “Together for China” telethon that will feature Asian artists such as EricTsang, Jackie Cheung, Alan Tam, Aaron Kwok and Hacken Lee.
The initiative will take place on May 23 at 8 p.m.
A special fund-raising program will be aired 8:30 p.m. PST the same day on Talentvision that will highlight the rescue efforts.
Cable carriers such as Rogers, Shaw, Bell ExpressVu, Cogeco and Telus are assisting by unscrambling the signal and making Fairchild TV and Talentvision available to all cable TV and satellite TV viewers during the telethons.
A toll free number from the Red Cross at 1-866-533-8053 will have 80 designated phone lines, effective from 8 a.m. EST this Friday. Fairchild Television and Talentvison will also contribute all commercial revenues generated within the programs to the cause.
Nine days after the 8-magnitude quake hit China’s Sichuan province, the number of dead and missing rose to more than 74,000, with a further 247,000 hurt and an estimated five million people left homeless.
