Facebook engagement has direct impacts on radio ratings - Jumpwire

NEW YORK/TORONTO - While there are various social networks, Facebook clearly dominates and can have a direct impact on time spent listening (TSL) and radio ratings. It is not only the undisputed leader in terms of number of active users (1 billion as of October 4th, 2012), but leads in engagement metrics as well. This according to Jumpwire Media, a cross media company specializing in brand strategies for broadcasters and media companies, in their newly released white paper entitled, Social Media Drives Ratings: Examining the Relationships Between Social Media Activities and Ratings. The report was compiled after an extensive examination...