ExpressVu, Sympatico, gone with new Bell brand

MONTREAL - Bell Canada will use the Beijing Olympics to launch its new national brand tomorrow, aligning all of its products and services under the Bell name. "The new Bell brand underlines that we are moving forward as a company and as a service provider, with new services, a new strategy and a new goal," said George Cope, president and CEO of BCE and Bell Canada, in a press release this morning. "It's a straightforward and customer-focused brand that directly supports the Bell team's goal: To be recognized by customers as Canada's leading communications company." The new Bell logo is...