QUEBEC CITY – Test, monitoring and analytics company EXFO, today launched an industry-first solution which will allow network operators to automatically detect and diagnose the root cause of video streaming problems as soon as they begin, and identify their origin—whether inside or outside of their networks.
Since video now exceeds 65% of network traffic, and looks to rise to over 90% in 5G networks by 2024, such solutions will only gain in importance, says the company.
“OTT video streaming issues are the number one source of network-related customer churn, a multi-million dollar problem for operators. In addition, consumers blame their video quality of experience (QoE) issues primarily on service providers, even though approximately half of all video quality issues originate outside of their networks and their control,” reads the press release.
As a result, says the company service providers have high volumes of churn and are unable to effectively monetize OTT video services and leverage QoE as an essential differentiator. In turn, revenue losses and higher customer acquisition costs increase as the provider’s reputation suffers—even if the issues stem from a customer device, a poor home WiFi network or a content provider’s data center issue.
EXFO’s new Nova Active over-the-top (OTT) video monitoring solution now gives mobile network operators, internet service providers and content delivery providers the means to detect, segment, classify and diagnose the root cause of video streaming problems as soon as they begin. “For the first time, service providers will be able to pinpoint whether problems like freezing, buffering or lagging come from their network, the video platform, the user’s device, or a video provider like YouTube or Netflix.”
“As we all increasingly rely on video streaming for working, learning and socializing, the quality of over-the-top video services has never been more important. But until now, service providers did not have access to technology allowing them to quickly identify and solve video streaming problems, whether on mobile devices, at work or at home,” said Abdelkrim Benamar, EXFO’s vice-president of service assurance, systems and services.
