EXCLUSIVE: Toronto 1 to become SUN TV

TORONTO - Quebecor Media-owned broadcaster Toronto 1 will begin the new fall 2005 season with a brand new name, borrowed from a corporate sister, www.cartt.ca has learned. Sales representatives for the channel have been quietly telling media buyers in Toronto that the name Toronto 1 will be dumped in favor of SUN TV, named after Quebecor Media’s Toronto tabloid newspaper, The Toronto Sun. Craig Media, which bet the farm while founding the station in the fall of 2003 and was then forced to sell out entirely to CHUM in 2004 when revenue at the Toronto station came nowhere near expectations,...