EXCLUSIVE: Shaw offside with ad sales on community channels says CAB

OTTAWA – Shaw Cable is selling commercial advertising on its community channels during Western Hockey League games, says the Canadian Association of Broadcasters, which contravenes CRTC regulations. While Canadian cable companies are allowed to offer sponsorships to local companies for some of its programming, like Joe's Garage sponsoring a car repair program, for example, they are prohibited by regulation does not prohibit sponsorship advertisements that are from mainstream businesses… Nor does it prohibit a sponsor from using an advertisement that is part of a national or North American advertising campaign, provided that it respects the requirements for sponsorship messages,” reads...