MONTREAL – A B.C. court Wednesday told Bell Mobility that it can’t claim to be Canada’s “most reliable” network.
Mr. Justice Cullen of the British Columbia Supreme Court ruled Bell cannot claim its new wireless network, launched in November, is Canada’s "most reliable" basically because it’s too new. Bell had defined "most reliable" as meaning fewest dropped calls and clearest voice quality – and those claims were backed up by the evidence presented, says a Bell press release.
Rogers had brought the claim against Bell.
"The court didn’t argue with Bell Mobility’s testing that found the new network offered the clearest reception and the fewest dropped calls," said Wade Oosterman, president of Bell Mobility. "However, based on the judge’s ruling, network tenure is now an issue in claiming that a network is most reliable. In other words, the reliability of a brand new network cannot now be directly compared to an older network. We don’t agree of course and are considering an appeal."
For now, Bell Mobility will go ahead and remove all current advertising that includes the words "the most reliable" – which affects only about 10% of its total new wireless network advertising across Canada, according to the release.
