Evanov rebrands Toronto station

TORONTO – Evanov Communications announced today it has rebranded its Toronto station Jewel 88.5 to Lite 88.5. This move follows the rebranding of other Evanov Jewel stations earlier this year. Evanov rebranded its South Georgian bay station Jewel 99.3 to Lite 99.3 in July and in June it rebranded its Brantford station Jewel 92 to Lite 92. Like the other stations that have been rebranded to the Lite format, Lite 88.5 will keep “the best elements of the former station, while skewing younger and be more current in its soft, melodic, pop sound,” a press release says. It will also...