Ethnihub delivers multicultural insights to Canadian marketers

TORONTO — Multicultural advertising and marketing agency AV Communications (AVC) announced today the launch of Ethnihub, a reward-based platform which generates consumer insights for marketers looking to engage with diverse Canadian audiences. “Multicultural is mainstream,” reads the AVC press release, and marketing to multicultural audiences shouldn’t be an afterthought, the company says. “Everything starts with the customer,” says Joycelyn David, owner and CEO of AVC, in the release. “With Ethnihub we aim to connect brands to diverse audiences and help answer their most critical marketing questions.” Since beta launch in Q4 2019, Ethnihub has generated insights around topics such as...