TORONTO — ET Canada and the Canadian Country Music Association’s CCMA Foundation raised more than $300,000 for Food Banks Canada and the Unison Benevolent Fund during their five-night country music broadcast event last week, held in support of Covid-19 relief efforts.
Canada Together: In Concert, presented by TD, aired from Monday, April 20 to Friday, April 24 during ET Canada’s nightly timeslot on Global, with Corus Radio’s Country 105, CISN Country 103.9 and Country 104 simultaneously broadcasting the specials each evening.
In addition to sponsoring the concert series, TD also donated $100,000 to the CCMA Foundation, with the funding to be split between Food Banks Canada and the Unison Benevolent Fund to assist Canadians through the Covid-19 crisis. Spotify helped stretch donations to the Unison Benevolent Fund even further through their #SpotifyMusicRelief project.
“The drastic impact of Covid-19 on food banks has made helping our most vulnerable neighbours much harder,” says Chris Hatch, CEO of Food Banks Canada, in the news release. “Thanks to the support of Canada Together from CCMA and ET Canada, it will help stock the shelves of the more than 3,000 food banks and agencies we support in serving our communities from coast to coast to coast.”
Featuring intimate performances from country music artists remotely from their homes, the concert series included appearances by Brett Kissel, Dallas Smith, Dean Brody, Gord Bamford, Guylaine Tanguay, High Valley, Jade Eagleson, James Barker Band, Jess Moskaluke, Jordan Davis, Lady Antebellum, Lindsay Ell, Luke Combs, MacKenzie Porter, Meghan Patrick, Morgan Wallen, Shania Twain, The Reklaws, Tenille Townes, Tim Hicks and The Washboard Union.
The series also included inspiring messages from special guests including Amanda Brugel, Christopher Plummer, Elisha Cuthbert, Emmanuelle Chriqui, Taylor Kitsch, Tebey, Terri Clark, Meghan Patrick and Mitchell Tenpenny, Meaghan Rath, Shaun Majumder, Simu Liu and William Shatner.
A collection of interviews and performances can be viewed on ET Canada’s YouTube channel and Facebook page, and at etcanada.com.
