ET Canada extends John Frieda partnership

TORONTO — ET Canada and hair care brand John Frieda announced its partnership has been renewed for a third year, with ET Canada host Cheryl Hickey (pictured at right) continuing her role as national brand ambassador. ET Canada’s news release says the campaign will include in-store promotions and a roll-out of custom content pieces to be used both on air and online. The campaign kicked off last month on ET Canada in the first of four RSVP Beauty tutorials with Cheryl Hickey taking viewers along as she got red carpet ready for the Screen Actors Guild Awards, which took place...