TORONTO – Esports entertainment company OverActive Media announced today it has hired Alyson Walker and Tyler Keenan.
Walker (pictured) was vice-president of brand partnerships and client strategy at Bell Media and will assume the role of senior vice-president of business at OverActive, while former Nike brand lead Keenan becomes the new vice president of global partnerships.
“Alyson and Tyler's impressive and varied skills and experiences will bring tremendous depth to our leadership table. I am so proud to have them joining our team," said Chris Overholt, president and CEO, in a press release.
In her previous role, Walker led the network and broadcast teams at Maple Leaf Sports and Entertainment with the Maple Leafs, Raptors and Toronto FC. Prior to that, she was responsible for sponsorship sales and service, merchandise licensing and commercial rights management at the Canadian Olympic Committee.
“It's rare to have the opportunity to build a business from the ground floor in a relatively new industry, and the ability to shape and define this space as it professionalizes and mainstreams, is an incredibly exciting challenge,” said Walker in the release.
Keenan joins OverActive with almost two decades of marketing and partnerships experience, garnered through a unique mix of agency, client side, and startup experience.
