NEW YORK – Despite widespread speculation to the contrary, a new report from ESPN describes the number of TV households in the U.S. that are actually cutting the cord to their TV provider as “very minor”.
Based on an analysis of Nielsen’s national people meter sample over the last three months, the study found that the amount of ‘cord-cutters’ – multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television – netted out to only 0.11% of the television population.
"This project adds critical intelligence to our understanding of the multichannel marketplace," said Glenn Enoch, VP of integrated media research at ESPN. "We knew from other sources that cord cutting was a very minor behavior, but we now have the ability to quantify this group and monitor it in the future."
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