Ericsson’s MediaFirst platform combines best of traditional Pay TV with OTT; Telus on-board

TORONTO - Ericsson has announced the commercial availability of Ericsson MediaFirst, a cloud-based end-to-end service and delivery platform for the creation, management and delivery of next-generation Pay TV.The company said Thursday that MediaFirst brings together the best of traditional Pay TV and over-the-top services, giving operators and content providers the ability to deliver constantly optimizing, highly personalized TV experiences on any device. Much like web services, MediaFirst empowers operators to act on the platform's built-in analytics in real time, leading to rapid innovation cycles, greater monetization opportunities and faster time to market for new features and targeted offerings, continues the news...