TORONTO – Ericsson has announced the commercial availability of Ericsson MediaFirst, a cloud-based end-to-end service and delivery platform for the creation, management and delivery of next-generation Pay TV.
The company said Thursday that MediaFirst brings together the best of traditional Pay TV and over-the-top services, giving operators and content providers the ability to deliver constantly optimizing, highly personalized TV experiences on any device. Much like web services, MediaFirst empowers operators to act on the platform's built-in analytics in real time, leading to rapid innovation cycles, greater monetization opportunities and faster time to market for new features and targeted offerings, continues the news release.
Ericsson added that Telus has successfully completed an initial trial of Ericsson MediaFirst and plans to leverage the platform to enhance its Optik TV services for its more than 950,000 TV subscribers in Canada.
"Ericsson MediaFirst places Telus at the forefront of TV innovation, equipping us to deliver a truly seamless, personalized and engaging TV experience on any device, wherever and whenever”, said Telus CTO Ibrahim Gedeon, in the release. “As our trial of Ericsson MediaFirst has progressed, Telus has seen firsthand how the shift to the cloud and an agile development model can help increase speed and agility to power the most innovative TV offerings."
“Ericsson MediaFirst brings the most innovative Pay TV services to operator and video service providers, equipping them with a flexible solution that keeps pace with rapidly changing consumer behavior”, added Per Borgklint, SVP and head of business unit support solutions at Ericsson. “We look forward to working with Telus as they evolve their offerings with the cutting edge features and functionality of Ericsson MediaFirst."
