TORONTO – Entertainment One has acquired full control of Toronto-based digital studio Secret Location in a move that it says underscores its “commitment to next-gen new format content creation”. Financial terms of the deal were not immediately disclosed.
Since eOne acquired an equity stake in May 2014, Secret Location has continued in its success as a content studio for emerging platforms, including winning the first Emmy for a Virtual Reality project, and has been successfully incubating technology and IP for the entertainment industry, reads Wednesday’s news release.
“As the industry continues to evolve, we are pleased to bring new content formats and platform expertise more deeply into our business,” said eOne CEO Darren Throop, in the release. “The completion of our acquisition further builds on our core capabilities and augments our ability to bring the best content to the world.”
Secret Location’s brand will continue to exist as a premium label of eOne to leverage and strategically launch projects, products and properties, utilizing their strong brand equity in the innovation space.
