Enterprise reporting: Not risk, but ratings reward

TORONTO - If diversity was the overriding theme for Friday at the RTNDA annual conference, Saturday’s was enterprise reporting. The very informative opening Saturday session at the Radio and Television News Directors’ Association annual conference at the Eaton Centre Marriot focused on enterprise reporting – those original ideas that reporters or producers think up which develop into stories only their station will then have. Enterprise reporting has long been considered a risky proposition because so-called “agenda items” mostly prevent newsrooms from doing as much of it as they would like. It’s costly, the stories might not pan out and if...