HALIFAX – Eastlink Wireless turned one this month and seems poised to continue its ambitious rollout.
Currently available in Nova Scotia and PEI, Eastlink Wireless launched wireless on Valentine’s Day in 2013 after investing close to $200 million in building an LTE network, in addition to $25 million spent on wireless spectrum in 2008. It has just spent more than $20 million on 700 MHz wireless spectrum in Nova Scotia and PEI, Newfoundland and Labrador, New Brunswick and Northern Ontario, areas where it currently has cable/home phone/broadband customers.
To date, it has sought to differentiate itself from competitors through tactics that include eliminating roaming fees within Canada, offering customers the option to pick any device and pair it with any plan, and aggressive bundling discounts. The company is vowing to continue to “raise the bar with easy-to-understand, consumer-friendly service plans, more value, and faster, more reliable speeds”.
“More customers in more communities are benefitting from Atlantic Canada’s largest LTE network” said Eastlink Wireless president Matthew MacLellan, in a statement. “We’ve worked this past year to bring customers a competitive wireless service that delivers great value, choice, flexibility and speed.”
MacLellan said that the company will continue to expand its LTE network coverage in 2014 and hinted that it would expand its offering for business customers.
“When I reflect on what we’ve accomplished as a wireless provider in the past 12 months, it is extremely rewarding,” added Eastlink CEO Lee Bragg. “We’ve taken major steps forward in a highly competitive industry, and we’re more confident than ever that by continuing to put our customers first, we will be the wireless provider of choice for more and more consumers.”
