HALIFAX – EastLink launched a new look Monday in honour of its 40th birthday.
The new visual identity, which is in place across its website, social media presence and advertising, debuts as the Halifax-based company gears up to launch its new wireless (cellular) voice and data services later this year.
“We're so proud of the many innovations Eastlink has delivered over the past four decades,” said CEO and vice chair Lee Bragg, referencing the company’s evolution from a small cable company to a national telecommunications and entertainment company. “As we reflected on our 40 year history, we felt the time was right to freshen up our visual identity.”
Bragg added that one of the most significant changes will be evident in EastLink’s stores as it expands its retail footprint over the next few months.
