Cable / Telecom News

EastLink to publish own phone book


HALIFAX – EastLink, the first Canadian cable company to offer phone service to its customers, recently announced a deal to publish the first ever EastLink PhoneGuide.

The company has partnered with ypOne Canada Ltd. to produce an EastLink branded telephone directory in the Halifax Regional Municipality.

"We are pleased to be working with ypOne on the new directory who have a proven track record in producing a high-quality, easy-to-use directory," said Dan McKeen, Co-CEO, EastLink. "The EastLink PhoneGuide will offer customers several features and benefits including full colour city and area maps and community pages that contain points of interest, community events, easy-to-find school pages, and stadium seating charts."

Other unique features of the new PhoneGuide will include easy-to-search government pages, coupons, postal codes, larger print, golf and restaurant guides, and electronic yellow pages, which can be found at www.phoneguide.ca.

EastLink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over its digital network. EastLink provides a range of communication, entertainment and advertising services to business and residential customers across the Maritimes.

The PhoneGuide (www.phoneguide.ca) has been published in Southwestern Ontario since 1997. It is distributed by ypOne Canada Ltd., which currently publishes 16 directory titles. YpOne Canada Ltd. currently distributes 994,000 directories with distribution expected to increase to 1,800,000.