HALIFAX – Eastern cableco EastLink received its regional video-on-demand license from the CRTC last week.
“With this license approval, EastLink will be able to expand our on demand offering to include a wider range of programming," said director of marketing Ian Lezama. Currently, EastLink only offers The Movie Network On Demand.
EastLink is currently negotiating with a number of major movie studios with the objective of adding feature films to its VOD line up.
"This product category is expected to see tremendous growth over the next few years as customers experience the convenience of watching what they want when they want with EastLink On Demand," says the company’s press release.
In April 2006, EastLink launched The Movie Network On Demand and Lezama said customer response to it has been positive. “Use of the service has been higher than expected. Customers tell us it has changed how they watch and think about their TMN viewing.”
