Eastlink launches new TV channel exchange

HALIFAX – A new ‘TV Channel Exchange’, launched today by Eastlink, is aimed at giving consumers access to a new kind of choice and flexibility, in real time.Customers can now immediately personalize their TV channel line-up using the exchange, which enables consumers to swap out one or more TV channels they don’t want in their TV lineup with channels they do want to watch, from over 150 selections.“Consumer interests vary widely and they have been very clear about their sensitivity to pay for TV channels they don’t want,” said Eastlink CEO Lee Bragg in a press release. “Younger families may...