HALIFAX – Eastlink last week launched a new brand platform and updated brand look in collaboration with its new agency partner, Trampoline Branding.
“We’re really excited to work with Trampoline on the evolution of our brand, which in this phase maintains the core of our customer-centric approach while expanding our focus on flexibility for the customer,” Rob Curley, vice-president of sales and marketing at Eastlink, said in a press release.
“Our goal was to develop a brand platform that gets to the heart of why people should choose Eastlink and why it matters, while also drawing on our proud, Atlantic Canadian roots. I think the team has done a great job accomplishing that,” Curley said.
“Everything we do is driven by the customer,” Eastlink CEO Jeff Gillham said. “As we develop products and services that accommodate the modern customer, our primary focus is to do so by being flexible, nimble, accessible, and responsive to what our customers need today, tomorrow and into the future. This new brand platform reflects that promise.”
Eastlink’s new brand campaign features the company’s flagship products and services including its unlimited data mobile phone plans, rollover data plans, mobile phone plans that can be adjusted at any time, swappable TV channels, guaranteed whole-home Wi-Fi, and local community TV content.
“This brand evolution for Eastlink comes at a time when it is fundamentally important for companies to find and connect with their customers where they are,” said Shawn King, senior vice-president and executive creative director at Halifax-based Trampoline Branding. “With a strategic focus on consumer insights and needs, we worked closely with Eastlink to create a platform that highlights practical lifestyle scenarios, ownable logo visuals and a tone of voice that reflects Eastlink’s flexibility and the many reasons they exist for their customers.”
The brand campaign will run across a variety of media, including digital platforms, radio, broadcast TV, cinema and out-of-home platforms, along with Eastlink’s own internal channels including its website, newsletter, direct marketing, retail stores and social media.
Brand campaign images courtesy of Eastlink.
